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Jonathan Horowitz

Transfer of Power (Gucci Soul), 2019

4-channel video for flat-panel display
duration 6:18
edition of 5 + 2 artist’s proofs

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This four-channel video features a Gucci fashion show from 2016 with a virtually all white cast of models; Kellyanne Conway wearing one of the outfits from the show to Donald Trump’s inauguration; a Gucci promotional video from the same year with an all-black cast of models dancing to Frankie Valli’s “The Night;” and Beyoncé and Jay-Z swathed in luxury brands performing in a music video shot at the Louvre. In this dizzying stew of capitalist trade and trade-offs, symbols of wealth and power know no morals, and the ultimate luxury good is art.

Exhibitions

  • Pre-Fall ’17, Sadie Coles HQ, London, UK, 2019